What’s Your Brand?

People like to do business with people they like …

What’s Your Brand? (Job Interview Question)

Just when you thought that you were ready for any job interview question, they hit you with one you weren’t ready for! Job interviewers often do this to see how you handle things on the spur of the moment. One question that may come up is if you had a brand, what it would be as well as why. They want to see what your creative approach is to this.

It’s related to the modern genres of interview questions called behavioral or situational questioning. And, it is best answered in the STAR format.

What's Your Brand?This is your chance for your personality and for your abilities to shine. Think about all of the brands you know out there and what they mean to you. For example, you can say Chevy because they offer you lots of models of vehicles but all of them are dependable. You could explain that you can be classy, fast, reliable, and long lasting too. This is an analogy that they are sure to be very happy with and smile about.

The Key
You want to be able to share that you are a hard worker and that you will get the job done no matter how long it is going to take. Yet your enthusiasm will be as remarkable at the end as it was when you first started that project.

Do your best to steer clear of corny brands that seem to be a trend right now or that everyone else would also pick when they come in for their interview. You also want to avoid selecting a brand that is so unique or old that the interviewer won’t likely remember it. You can really have fun with this job interview question though as you consider the many brands that you know and how your skills and abilities can convey a similar message.

Creating a Personal Brand
You might want to consider creating your own personal brand. How to do that? Create a blog. Be active on social media. Talk about your business or industry. Add to the conversation that is already going on.

If you have a brand, your interviewer already knows it. If you’ve been out there in the trenches and been active in different social media circles, your interviewer knows that. Your reputation preceded you.

Incidentally, if you create your own brand, you will find it much easier to get a job. Those that have a brand are well known in ever widening circles. Those are the people who get job offers when the company tells others it isn’t hiring.

It’s in your long-term best interest to create your own brand. (Not some silly catch-phrase). Become a well-known authority, or, at least be known as someone with something to add to the conversation.

For insight on how to go about that task, subscribe to the Uncommon Knowledge Report series offered in the sidebar and at the bottom of many pages here at CoverLetterInterview.com

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External Resources:

Personal Branding – Wiki

Personal Brand: Paradox

image: CC BY 2.0 | vfsdigitaldesign

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